Many speakers have not yet taken the plunge into an author’s world.This is an endeavor that can be intimidating. As a Speaker if you have been in the industry long enough to perfect your expertise, and are confident that your message needs to be heard by many this is a plunge that you want to take.With so many of today’s online resources marketing your book has never been easier.You simply have to worry about taking the time to put your pen on the paper or your fingertips on the keyboard.It is another way to tap into a market where your niche can be heard.Take the time to educate yourself on the necessary steps and simply leap into it with the confidence that you have nothing to lose and so much more to gain.
So many people wish they had the luxury to do what they love and take on the entrepreneurial industry with their dreams in hand hoping they can turn it into a lucrative business.The reason for this blog posting today is to remind you to be thankful for the infinite possibilities that you have been able to tap into as speakers.Your words and your job are inspirations for your audience.When the road seems filled with to many free speaking engagements, numerous amounts of promo events, and a mile long list of things to do remember you are doing what you love.
You took on the world knowing that you could inspire and that you have a message that no-one else has for that specific target audience.Each time you speak the love of your art shines through and inspires your admirers to continue to promote you, develops further networking opportunities, and endless opportunities.But most of all it allows you to stand out from your competitor and the honesty of your character is a superior quality.
Every situation you encounter as a Professional Speaker should be a networking opportunity.Even when you are completing day to day errands you never know who could be the key to your next speaking engagement.Thus the top 5 tips for networking at all times are to:
Carry business cards with you at all times with updated information such as your phone number, email, and website.
Always get their business card as you always want to follow up even with a quick hello remember me.
Ask for referrals.Remember everyone knows somebody that could lead to a future speaking engagement.
Always leave a lasting impression.If you run into someone on the checkout line and you begin to talk small talk take that opportunity to tell them what you do.Everyone finds your industry more than intriguing.
Never say no to possibilities.If you go out there with an open mind you are sure to receive endless opportunities.No matter how well known or how great you are as a speaker never pass up these opportunities.
So many public speakers are on the move with no clue that their lack of organization affects their presentation, thus your ideas may not get across in the way you would like. Communication is the key to being a successful speaker alongside organization. You could be the best public speaker in your forte, but lack of organization will shine right through your message and lose the audience you are trying to impact. With that said here are my recommendations on getting organized and leaving a lasting impression.
1.Is your office organized? Remember that your work space should be a haven that motivates your expertise. If you are not organized you will lose focus and items that are needed for your speaking engagements or any continuous projects you work on.
2.Look and feel your best. If you are healthy, well rested, focused and motivated it will shine through to your target audience. This also includes your attire. Get the perfect attire that does not overshadow your audience, but makes them feel at ease with you are and what you have to say. Also remember if you had a bad day and did not leave it at the door, your lack of composure will inevitably make an impact on your message.
3.Brush up on your topic. If you are out of touch with newest advancements, or tools to help your audience then you are not prepared.
4.Your presentation should be edited and perfected. If your presentation lacks organization, it will not flow. If your forte is not editing and perfecting hire the personnel you need to assist you in achieving that perfect presentation.
In every part of your life you should be a walking billboard for your public speaking forum. By staying organized you know that where ever you go the way you look, the way you speak is not a walking contradiction.
I share this out of the disappointment from my members and clients and would like to get everyone’s feelings on this…
How many of you have spent endless hours on a proposal…written…thrown it out and rewritten it again 20 times until you feel it is absolutely perfect? You then send it to the planner/organizer per their request and then get no return call or email? You tried leaving several VM’s and communication via email with no luck! We know it is part of the job when being a professional speaker – or is it? Does it really have to be?
This happens to be the case once in awhile due to either the planner not knowing how to deal with rejection and having to tell the speaker no we did not select you (this would be one of the hardest parts of their job) or the event was cancelled, rescheduled, etc. Or simply the planner is overloaded with tasks trying to get the event organized or overloaded with proposals whatever the case, still…no return communication from the planner or organizer.
I respect and adore Meeting Planners with all my heart, so please do not misinterpret my post. I have built some wonderful relationships with Planners over the years and they have been extremely helpful in assisting my clients build their speaking business. Meeting Planners are busy professionals and have a lot on their plate to deal with in making a successful event.
I write this not to start a controversy but to see what we can do to all come together to resolve this problem to everyone’s mutual benefit.
My question to all of you speakers out there who have been in this situation is how do you handle it? Do you give up? Keep trying to communicate? Does it color your perception of the Planner and make you hesitant to work with their organization in the future?
Do share your take on this. Planners and organizers feel free to jump in on this one…we know you’re busy but would love to hear how we can help resolve this problem, make things easier for you and keep the line of communication open between you and the speaker.
Send Press Releases – The gold mine for free advertising! Choose a HOT topic. Market your services and products in light of that product. Be sure, always, to title your press release with an attention-grabbing headline. Holding a seminar soon on EEO rights and your company’s domestic partner coverage? “Diversity Workshop to be Held December 15th: There are a variety of websites where you can – for free or very inexpensively – place your press release yourself. For newspaper and printed media, be prepared to follow-up on your submission with calls and emails (“Did you receive my press release?”).
View a press release sample here.If you are looking for a list of press release sites where you send for free send me an email and I will be happy to send you the list so you can get started!
Do you have a press release success story? Do share we would love to hear how submitting press releases has helped your business grow.
One surefire way to spread the word about a book is for the author to embark on a public speaking campaign. Authors who pursue speaking engagements gain more attention for their books. Some authors have single-handedly propelled their books to bestseller status through traveling and speaking nationwide on a continual basis.
Even if an author does not have the ability to travel and speak extensively due to other life commitments, don’t overlook this important aspect of book marketing. Authors willing to do even a few speaking engagements will develop a loyal reader base and increase their books’ sales. Continue reading article here…
Charli Jane Speakers member area has a new location, new look, new services and so much easier to navigate!
We are excited to bring you the newly improved member area and you can learn more here
All current members should have received an email notice with the member log in area URL and your log in information. If you did not receive an email please send an email and I will retrieve your information for you.
Wishing you the best of Happiness & Success,
Wendi McNeill
Public Speaking Coach – Helping you build a strong platform!